MAKE UP FOR EVER was founded by Dany SANZ in 1984. Her goal was to respond to the needs of professional makeup artists…
I first heard of this product at the beginning stages of my career… I found it like nothing else with it’s heavy pigmented eye-shadows, lip colors, shimmers and glitters… Something that was almost unheard of at that time. I felt a bit intimidated but found when walking up to a MAKE UP FOR EVER counter, a menagerie of possibility. It was 1985 when I became curious about what one could do with so much color on a face….